Is this song irritating?

I was driving wifey to work this morning when we heard over the radio of a particular song which had created a commotion in Taiwan. Some people find the song irritating and according to the DJs, there had been media report that the song was sang to catch the attention of the people.

I’ve heard the song and seriously I thought there is nothing wrong with it. The music is pretty good except probably the problem lies with the vocal but it seems, the singer purposely sang it this way. Watch the video and tell me if you like it.